Northern Michigan Personal Injury Lawyers
We take care of our neighbors in Northern Michigan.
When tragedy strikes Up North, our nationally recognized attorneys are here to help victims and their families secure justice and the compensation necessary to move forward.
We handle cases nationwide. We answer the phone right here in Traverse City. Here’s what our neighbors have to say about us.
$385+ Million Recovered · Decades of Trial Experience · Avvo 10.0 Superb Rating · National Trial Lawyers TOP 100
“I was the victim of gross negligence by an authority figure, whose actions brought me close to death and resulted in severe life-altering injuries. Doug and his team recognized the need for atonement and worked tirelessly to reach a fair outcome. Doug and Bailor made what would have been a stressful and traumatic undertaking seem effortless. My case was well researched, and the team was incredibly kind and supportive. I could not have asked for a better experience.”
Lara Gavaldon
Traverse City, MI | Survivor of Gross Negligence by First Responder
Car Accidents in Northern Michigan
Crashes Up North can be deadly. Deer on US-31. Ice on M-22. Log trucks on two-lane highways. Tourist traffic that triples overnight. We represent people and families hurt in serious wrecks across Northern Michigan, including catastrophic injuries, deaths, and the tangle of Michigan no-fault auto insurance. Truck, motorcycle, biking accidents – we have seen them all and we will give you the national standard of legal expertise right here in your hometown.
Catastrophic Injury
A catastrophic injury changes a family’s life in an instant. A brain or spinal cord injury. An amputation. A severe burn. The devastating loss of someone you love. We take care of families in Michigan as if they were our own. We understand that these cases require compassion and steadfast advocacy. We are there to guide and advocate for you on your path to the justice you and your family deserve.
Sexual Assault & Abuse
We represent survivors throughout Northern Michigan in legal cases against employers, property owners, hotels, resorts, and other parties who neglected their duty to maintain safe environments for people. Our clients are survivors – and they determine the pace and direction of their cases. We respectfully follow their lead every step of the way.
School & University Lawsuits
We represent students and families in cases involving hazing, sexual assault, and school shootings. These cases demand discretion and the kind of accountability that changes how institutions behave. Our approach uncovers systemic failures, protects client privacy, holds institutions accountable, and implements reforms preventing future harm.
“What really stood out to me about Jon and Bailor is they really cared about us. Me and my family, they treated us like family…more or less like friends. I mean, we’re on a first-name basis. Love them. I would recommend them to anyone as personal injury lawyers. Go see these guys, they’re great.”
David Courtad, Jr.
Traverse City, MI | Father Died from Carbon Monoxide Poisoning
Risk-Free Consultation — No Fees Unless We Win
Serving Communities Across Northern Michigan.
Our firm represents injury victims and families for clients in Traverse City, Petoskey, Cadillac, Gaylord, Charlevoix, Manistee, Boyne City, Harbor Springs, Sault Ste. Marie, Alpena, and the surrounding communities of Grand Traverse, Leelanau, Antrim, Charlevoix, Emmet, Cheboygan, Otsego, Wexford, and Benzie counties.
No matter where in Northern Michigan you’re calling from, we’ll come to you.

Experience That Delivers Results
We represent clients nationwide in serious injury and institutional cases, including those arising in Michigan. Our work has resulted in hundreds of millions of dollars recovered for clients, reflecting a sustained commitment to accountability in high-stakes matters.
Meet Our Michigan Attorneys
Learn more about the lawyers who represent Michigan clients in catastrophic personal injury cases.

Douglas E. Fierberg
Douglas E. Fierberg is a nationally recognized trial attorney with decades of experience representing survivors of serious injury, sexual assault, and institutional misconduct. His work focuses on holding powerful institutions accountable in high-stakes cases across the country.

Jonathon N. Fazzola
Jonathon N. Fazzola is an experienced trial attorney whose practice centers on catastrophic injury, wrongful death, and hazing litigation. He has represented victims in some of the most complex institutional cases in the country.

Bailor Bell
Bailor Bell represents victims and families nationwide in cases involving catastrophic injury, wrongful death, and mass-casualty events, including school shootings and institutional negligence. His work focuses on accountability in complex, high-impact litigation.

Jacob R. Goodman
Jacob R. Goodman is an experienced attorney whose practice focuses on sexual abuse, hazing, and other violent misconduct cases. His background includes civil rights litigation and work addressing institutional liability.
In the News Up North

Douglas Fierberg’s Arc of Justice
Glen Arbor Sun: A national profile of attorney Douglas Fierberg examines his decades-long fight for victims of school violence, from hazing and sexual assault to mass shootings, and the legal battles waged against powerful institutions that too often fail them.

Slaying the Beast: Local Attorney, National Reputation
Traverse City Business News: Our attorney Doug Fierberg is profiled for his national work holding universities and fraternities accountable in campus sexual assault and hazing cases, taking on powerful institutions and pushing for systemic change.

Your Northern Michigan Safe Space.
We proudly serve as an Up North Pride Safe Space and 2026 Callisto Sponsor. No matter who you are or what occurred, you can contact us. We’ll hear you, maintain confidentiality, and show you respect starting from our initial conversation onward.



Injury Lawyers for Victims and Families Who Demand and Deserve Justice.
Our lawyers work for victims and families to hold organizations and wrongdoers accountable for the injuries and deaths they cause.
Receive Justice.
Secure Compensation.
Demand Reforms.
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